Ecommerce Solution

Data Mining and Market Intelligence for Optimal Marketing Return

The authors present case studies addressing marketing investment issues with a step by step process that includes: - Identification of business issues and objectives - Metric identification and data collection - Selection of marketing research methods or/and data mining technique

PHP & MySQL Web Development All-in-One Desk Reference For Dummie

Webmasters and Web programmers around the world know that PHP and MySQL provide a robust, easy-to-learn, open-source solution for creating dynamic, database-driven Web sites for eCommerce and content management.